Here are things that I DO like. These are in no particular order.
- Being relatable. Sharing a perspective on life that I can understand and appreciate. Having a persona that makes me want to be friends with the person in real life.
- Honesty. Telling it like it is without making excuses or hiding relevant information.
- Humor. Appropriate humor.
- Connecting with readers and responding to communications. If I post a comment on someone's blog, I very much appreciate if they respond to my comment and/or if they post a comment of their own on my blog. No black holes.
- Everything in moderation, and mixing things up at least once in awhile. This could mean different topics, different writing styles, different types of pictures.
- Writing with intention and clarity.
- Having an appropriate balance between the amount of text and the amount of pictures/graphics/video.
Now, let's move on to the things that I do NOT like. These again are in no particular order.
- Lots of sponsored content and/or advertisements, where the blogger has turned themselves into a marketing tool.
- Recurring narcissism, vanity, and self-pats on the back where the blogger aptly describes or displays their own awesomeness. This is made even worse if the blogger belittles others at the same time.
- Typos, grammatical errors, spelling mistakes
- Frequent pictures/details of designer clothing, gourmet restaurants, 5-star vacations, high-society events, expensive shopping excursions, etc.
- Constant complaining and/or airing of dirty laundry. I've seen bloggers who wrote posts shredding their workplace, their colleagues, even friends or family. Do they not realize that blogs are public by definition, and that the targets of those posts may someday see what was written about them?
- Excessive pictures/details about kids or pets, and/or excessive selfies
- Posts on useless topics, e.g. details of household chores, trips to the post office, meaningless food consumption. I'll definitely pick reading fewer posts with substance over reading frequent posts about nothing.
What are the deal-breakers or deal-makers for you in the blogs you read?